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Princess Sheikha makes her mark with Samuel Eto'o at Charity Ball in aid of victims of violence

Sheikha Al-Thani, the philanthropist and children’s charity campaigner has met with the Cameroonian football legend Samuel Eto’o to discuss future collaboration with the 2017 SATUC World Cup.
In a warm and extended conversation at the Yellow Whistle Ball at Claridge’s Hotel, organised by Mr Eto’o’s charitable foundation, Sheikha told the superstar striker about the success of the 2015 SATUC Cup in Egypt, and of her hopes of his support in facilitating Cameroonian team involvement in the 24-team 2017 international charity football spectacular.
“It was a huge pleasure and privilege to get the chance to speak to Mr Eto’o, one of my biggest heroes in the world of soccer. He has already kindly supported us as an ambassador to the 2015 event, and during our conversation, he generously expressed willingness to discuss how he might become more involved in the follow-up event.”
Princess Sheikha, who hopes to learn from the charitable endeavours of the Cameroonian striker as she plans the 2017 SATUC World Cup for Disadvantaged, Orphaned and Refugee Children, said that she was “honoured” to be invited to the prestigious event, which was held at London’s exclusive Claridge’s Hotel.
The event, which was attended by VIPs from the world of diplomacy, charity, football and music, also included an auction to raise money for Eto’o’s Yellow Whistle initiative, which aims to help refugee victims of Boko Haram, whose violent campaigns have resulted in millions of people being displaced from their homes across Northern Africa.
Sheikha said: “As a great fan of Samuel Eto’o and all the work he has done for some of the world’s least fortunate people, including children. It was a great honour to be asked to this very special event. It was an unforgettable evening.”
“My charity is still young, as I am myself, and hope that I can emulate the professionalism as well as the passion of the Samuel Eto’o Foundation as it pursues fund-raising efforts directed at providing direct relief to children who have seen or experienced appalling violence.”
Sheikha also took the opportunity to spread the word about SATUC, and also to share experiences with others who, like herself, are acutely concerned about the injustice that far too many of the world’s children have to face every day of their lives.!
“ I have a lot to learn from people like Samuel Eto’o who do such wonderful work in raising awareness of the world’s problems.” She added.

Sheikha attended the event only months after the success of the inaugural 2015 SATUC Cup, held 28 Aug-3 Sept in Cairo, featuring teams of orphans and disadvantaged kids from eight different countries.
The tournament, which was won by a team of boys from Egypt, won widespread praise in local and international media for providing priceless opportunities to children from as far afield as the Philippines, the UK and Morocco to travel and compete in a spirit of fun and friendship.
The five-day event, supported by EgyptAir and Fairmont Heliopolis Hotels and Channel 7 News allowed children, most of whom had never left their home city, to travel abroad for the first time and to experience the pride and passion of international competition. With an exceptionally high standard of skill and effort on display, the tournament was praised by international soccer stars for its exceptionally high standard of sportsmanship and endeavour.
The competing 5-a-side teams came from Egypt, the UK, Morocco, Algeria, Cote D’Ivoire, the Philippines, Mauritania and a team of Egypt-based refugee children from Syria
The next tournament, scheduled for 2017 and currently in planning, is expected to be on a much larger scale, involving teams of children from 24 nations.
Samuel Eto’s Yellow Whistle campaign symbolizes “the need to raise the alarm against a degrading situation which has to be stopped.” According to the UNHCR, there are approximately 250,000 refugees in Cameroon. NGOs will need at least $54.8 million s to cater to these refugees. Samuel Eto’o has enlisted many of his celebrity friends to help him raise awareness of the crisis, including Chelsea captain John Terry.

For more information: Contact Colin Donald at 07793 606901

NOTES for editors
The idea of the Yellow Whistle Blower FC was to create a symbol that represents all of Boko Haram’s victims. The yellow has been borrowed from the star at the heart of the Cameroonian flag and the whistle is a metaphor for the population in those areas, many of whom are cattle farmers or nomads, and the whistle is part of their everyday life. Initially planned for Cameroon, in time it naturally extended to Nigeria, Niger and Chad.

Since 2013, communities in North East Nigeria have suffered constant attacks by Boko Haram insurgents. Many communities have been devastated, with approximately 1.5 million people fleeing their homes to live in neighbouring states and border countries in informal settlements, host communities and camps.

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