On Saturday 9th May, 2 Touch Rulz held their final trials to select the English team to compete at the SATUC World Cup from the 29th August – 3rd September 2015. The location was a fitting one, with the pitch resting under the famous arch of Wembley Stadium, the spiritual home of English football. Despite the closure of nearby Wembley Park tube station, every single registered trials turned up on the day, showing just how dedicated these boys were to their achieving their goal. In total 65 boys competed for only 8 places which spoke volumes of the fierce competition to participate at SATUC’s inaugural Cup in Egypt. Further speeches were given by 2TR CEO Charlie Browne, 2TR Academy Director Chris Rule, 2TR Social Transition Manager Pete Issac and Scottish gymnast and Commonwealth Games gold medallist Steve Frew. From 10 am – 3 pm the boys gave it their absolute all and once the final 8 were chosen after a very tough selection process by legendary community coach Clasford Sterling MBE, there was joy and disappointment in equal measure. Even the boys who had fallen at the final hurdle gave fantastic feedback not only for this event, but for the trials before, while parents of some of the successful boys called up relatives to announce the good news with tears in their eyes. It was clear that participation at the 2015 SATUC World Cup meant a huge deal not only to the boys, but to their parents and entire families as well. All the 8 boys are individuals who have come from areas of real social deprivation and extremely challenging living circumstances – to be able to welcome them to the SATUC World Cup this summer is a real privilege for SATUC and a ringing endorsement of why Sheikha decided to found SATUC and set up the inaugural SATUC Cup.
2TR is a non-profit organisation based in North London. 2TR has developed a new type of football with special rules designed to teach valuable life lessons. 2 Touch Rulz was originally created as a training tool by our founder Charles Browne, who at the time ran a grass roots football team based in Highgate Newtown Community Centre, in around 2005. Charles Browne and Michael Lyle developed the concept and ran a pilot 2 Touch Rulz tournament with 4 local teams in 2007. The popularity of the game grew at a terrific rate, as was born out in the following tournament in 2008 being attended by 27 teams from in and around North London. Further tournaments in 2009 and 2010 provided a proving ground to tweak the game, the rules were further honed as experience revealed what worked and what didn’t. In 2011 the first 2 Touch Rulz proprietary goal was designed and created, adding another dimension to the game and giving the game a highly visual peace of iconography. Also providing a platform to register the game and assets as intellectual property with associated trademarks.
In 2012 the main stakeholders formed a Not for Profit company in order to provide a vehicle to solidify all of the community based social outreach work that the team had been conducting with the 2 Touch Rulz game. In 2012 the Mind & Play programme was created to provide a framework for using football scenarios as life mirrors to educate young people and provide them with a positive tool set to achieve their life goals. Over the course of 2013 and 2014 the 2TR team have hosted over 120 work placements and provided support and services to schools, colleges, charities, social services and the Metropolitan Police in 17 London Boroughs. In 2014 the popularity of the 2 Touch Rulz game and the associated Mind and Play programme became such that demand was outstripping the team’s ability to meet the growing needs of the user base. With that in mind we put measures in place to move from a Not-For-Profit company (a purely social enterprise) to a Self-Sustaining commercial vehicle that would empower the team with greater reach and resources to continue our community projects.